Before getting in the main point today "MICE Event Season", i think we should get back about MICE event means from IAPCO (the International Association of Professional Congress Organizers) in "Meetings Industry Terminology" book for being easy to get the next step taking out:
MICE
MICE is 1 kind of event management
Meeting - general term indicating the coming together of a number of people in one place, to confer or carry out a particular activity. Frequency: can be on an ad hoc basis or according to a set pattern, as for instance annual general meetings, commitee meetings, etc.
Incentive - meeting event as part of a programme which is offered to its participants to reward a previous performance.
Conference - participatory meeting designed for discussion, fact-finding, problem solving and consultation. As compared with a congress, a conference is normally smaller in scale and more select in character - features which tend to facilitate the exchange of information. The term "conference" carries no special connotation as to frequency. Though not inherently limited in time, conferences are usually of limited duration with specific objectives.
Exhibition - Events at which products and services are displayed.
Recently, there has been an industry driven initiative to not use the "MICE Market" label and instead say "The Meetings Industry" which encompasses all the above.
Okay, then the question is when is the group MICE event season in year?
Some event companies, they will divide into the group client service for sales department, and some have MICE event account taking care. So answer for above question is good not only for event sales but also for client marketers.
Normally, MICE will be hold in Q1 / Q2 in year, after sales results finalized for last year business to motivate all staff to get better in new journey. So event planning should be started from Q4 before. Then event agency should get info & contact to client from Q3. The email marketing (exist /potential clients) & google adwords (best for potential market) should be the great way to reach the target client.
How to do the effective marketing methods (especially is digital marketing) to right clients will be mentioned in next post.
We appreciate for any more idea of this blog point.
Sincerely,
N2U Event & Media Team.
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