On brand essence, began with the plea to focus brand communications on the integrated connections your branding process needs to make, before contemplating various targeted news you want to convey. Readers who felt inhibited by this apparent relegation of market targeting to a secondary status may enjoy the multidimensional freedom of expression inherent in the concept of a brand's identity system.
2016 just begins some early days of the year and we can smell some of big transaction of technology giants. Let's go with BI Intelligence to discover 25 tech predictions, then you can review your plan in this great year